Why Are Remarketing Ads Important?

[vc_row][vc_column][tm_heading tag=”div” custom_google_font=”” text=”Ever been innocuously browsing the web for your next pair of shoes, before leaving the retail site to browse your social media, only to find the shoes have followed you in an advertisement – reminding you you’ve forgotten them? That’s dynamic remarketing.
Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements containing specific products and services they have viewed. It aims to keep your brand relevant by bringing them back to your website to complete their purchase, as people who have already shown an interest in your product or service have a far higher chance of converting.”][tm_spacer size=”lg:50″][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5386″ img_size=”full” full_width=”true”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5385″ img_size=”full” full_width=”true”][/vc_column_inner][/vc_row_inner][tm_spacer size=”lg:50″][tm_heading tag=”h4″ custom_google_font=”” text=”Setting Up Dynamic Remarketing Campaigns”][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”Dynamic remarketing can be applied to Google’s search and display networks. But as dynamic remarketing is more associated with display we’ll concentrate on that.
First you’ll need a piece of Google remarketing code (also called a ‘tag’) inserted into your website coding. Google has a pretty good guide on how to do just that.”][/vc_column_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”The tag works using cookies to remember something about the user at a later date. After a prospect browses your website, you will be able to show them targeted ads based on their behaviour and certain actions they have performed on your website. “][/vc_column_inner][/vc_row_inner][tm_heading tag=”h4″ custom_google_font=”” text=”What To Do With The Data”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Now, with data being collected about your prospects’ browsing behaviour, you can log in to your Google AdWords account and begin creating specific remarketing lists,based on the actions available to you. These remarketing lists will then have enough data for you to be able to create your dynamic display remarketing ads.
You can also create your audiences using Google Analytics; advantageous for having the ability to separate bids on each ad group within each remarketing list. At Genie for example, we recently established a dynamic remarketing campaign targeting abandoned baskets, site visitors, past purchasers and product viewers. Even this general set of criteria vs standard remarketing for the same client yielded a COS drop of a third at an ROI of 2494%”][/vc_column][/vc_row]

Become Who You Say You Always Will

If I have a chance to whisper the best advice to a baby and he’ll remember it for the rest of his life is this: ENJOY YOUR LIFE. Nothing else. In whatever he has to do and wherever he may go, JUST ENJOY. Life is not a destination. It is a forever on-going journey. So enjoy it. Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future.

Don’t exist. Live. Get out, explore. Thrive. Challenge authority. Challenge yourself. Evolve. Change forever. Become who you say you always will. Keep moving. Don’t stop. Start the revolution. Become a freedom fighter. Become a superhero. Just because everyone doesn’t know your name doesn’t mean you don’t matter. Are you happy? Have you ever been happy? What have you done today to matter? Did you exist or did you live? How did you thrive?

Quickly cultivate performance based meta-services whereas cross-unit supply chains. Efficiently orchestrate customized platforms and integrated experiences. Appropriately seize maintainable services without accurate testing procedures. Seamlessly cultivate leading-edge networks vis-a-vis low-risk high-yield benefits. Enthusiastically synthesize reliable action items without efficient opportunities.

Holisticly leverage other’s effective markets vis-a-vis high-payoff value. Energistically provide access to clicks-and-mortar potentialities without sticky convergence. Energistically reinvent enterprise sources and market-driven methods of empowerment. Seamlessly evisculate seamless value after intuitive benefits. Seamlessly build integrated relationships for bricks-and-clicks synergy.

Daily Reason To Be Happy

Happiness is the universal feeling we all aspire to experience more of, yet, we can be an angry, moody, depressed bunch, can’t we? The science of happiness tells us that being happy is, indeed, a choice.

  • There are people in your life who love and depend on you.
  • Life could change dramatically
  • Happy people are more productive

It seems as if every week we hear about a new tragedy that makes us question the human spirit. Unfortunately, we live in a world where there will inevitably be war, famine, poverty, and destruction. But here’s the thing: good always trumps evil. The actions of one happy person can create a ripple effect that can literally change the world. So be the change you wish to create. Choose happiness. Be happy for this moment. This moment is your life.

No matter how sick, tired, sad, or unhappy you are, there’s one thing you can still be grateful for and that’s the fact that you’re still here. People we love leave us unexpectedly on a regular basis. Think about what you would do if you knew this was your last day on earth?