The 5 Best Messaging Apps for Marketing in 2017

Remember only being able to send 1,000 texts each month?
My mom definitely remembers our phone bills when I doubled that amount every week in middle school.
Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs.
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But messaging apps refused to be just another form of text messaging. They kept innovating and evolved into apps for almost every digital interaction possible.
Now, within a single app, you can chat with your friends, communicate with brands, make calls, play games, consume content, buy products, and even call a cab.
These added functionalities make messaging apps sticky. They draw users to the app more often and keep them there for a longer time. Today, messaging apps have over 5 billion monthly active users worldwide.
Most messaging apps also let businesses market to their massive, engaged user bases. Marketers can now use chatbots to provide customer service, send content to users, sell products, and advertise.
Naturally, different countries and age groups prefer some apps to others. Read on to learn how you can tailor your messaging app marketing for five different global messaging apps.

5 Best Messaging Apps for Marketing in 2017

1) WhatsApp
Monthly active users:1.3 billion
Most Popular Regions: Latin America, Europe, The Middle East, Southeast Asia, India, Russia, and Africa
Age Group: 25-44

Marketing Features:
WhatsApp doesn’t sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. How are marketers supposed to leverage the most popular messaging app in the world then?
Since WhatsApp isn’t conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging capabilities. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns.
In 2014, Hellman’s Brazil created WhatsCook, a live recipe service that connected people to real chefs. This wasn’t a service that just recommended recipes, though. It created recipes with the ingredients users already had.
After signing up for the service on their website, users would send a picture of their refrigerator’s contents to WhatsCook. Then a chef would whip up a unique recipe using the person’s available ingredients and teach them how to cook it using pictures, videos, and other WhatsApp features.
Over 13,000 people people signed up for WhatsCook and each user spent an average of 65 minutes interacting with Hellman’s chefs. The service also received a 99.5% approval rating.
WhatsCook is a prime example of creative WhatsApp marketing. By attracting users with a helpful service, they engaged thousands of more people than they could by blasting content through a broadcast or group chat.
To start a service like WhatsCook, you just need users’ phone numbers or they can add your number to their contact list.
Fortunately, WhatsApp offers a click-to-chat link that you can embed in your website, email signature, or social profiles, allowing you to effectively promote your service.

2) Facebook Messenger
Monthly active users: 1.2 billion
Most Popular Regions: North America, Europe, Australia, The Middle East, South Asia, Southeast Asia, and Africa
Age group: 16-44

Marketing Features:
Facebook messenger offers brands a stockpile of marketing features.
For instance, you can serve destination ads in people’s newsfeed to drive them to your messenger and spark a conversation, send sponsored messages to people who’ve messaged you in the past, integrate messenger bots like Chatfuel and ManyChat to interact with customers, and more.
At HubSpot, we use chatbots to automate Facebook conversations with people. Whenever someone messages our Facebook account, our chatbot will message back with a menu of options.
People can then search and subscribe to our content, check out our software, look at job openings, ask for customer support, and manage their Facebook messenger blog subscription.

Raindrop

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Saturday Night

What sounds more fun? Filling in spreadsheets with data for eight hours or coming up with new and exciting ideas? I’ll go ahead and assume you went with option two. The opportunity to innovate is something most of us want more of in our daily work lives. Yet often, we feel we can’t be more creative at work because of factors beyond our control. Perhaps your company is risk-averse and likes to play it safe, perhaps your targets are intimidatingly aggressive.

Your entire energy changes when you’re standing. Unsurprisingly, the entire energy of a meeting does, too. Convert one of your meetings to a standing one and watch the momentum, enthusiasm, and action soar. They’ll move faster and be more action-orientated and more likely to motivate your team.

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Transparent Standards: My first and foremost guiding principle was that the services would need to continue to apply transparent and objective standards for all career fields to ensure leaders assign tasks, jobs, and career fields throughout the force based on ability, not gender. In this respect, the services have been able to leverage the great amounts of data they gathered over three years’ worth of studies to make their standards up to date and operationally relevant. We found over the last few years that in some cases we were doing things because that’s the way we’ve always done them.

Population Size: Second, the fact that we’re holding everyone to the same high standards may mean that in some cases, equal opportunity may not always equate to equal participation. Here, we’ll incorporate lessons we’ve learned in the past, like how the Navy has integrated women onto surface ships and more recently, submarines. The Army and the Marine Corps will integrate women officers and senior enlisted into previously-closed units before integrating junior enlisted women, and where they can, they’ll assign more than just one woman into a unit at a time.

Takeoffs and Landings

Working remotely as I do, is something that I love. I really dig the flexibility and how well we work as a team even though the team is spilt between different countries. It’s awesome to get the chance to actually physically be with the folk you work with though, especially when you are all part of a team that are passionate about the product you are all working on.

Tomorrow morning I’ll wander along to the Crew Collective & Cafe, home of Unsplash HQ, which you may recall I visited last year just as it was opening. I’m really looking forward to see how it’s looking, and to grabbing and early lunch with the team before we head off for the hour or so drive to stay here at the Laurentians, Quebec.

This is a super short post today, it’s only 7.40pm here, but it’s just dawned on that that means it’s 12.40am back at home and I’ve been awake for ages! The tired wave strikes zzzzz