Plant Trees While Searching The Web

[vc_row][vc_column][tm_heading tag=”h4″ custom_google_font=”” text=”PPC On Ecosia”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Ecosia shows ads in its SERPs, which it calls EcoAds. In order to show ads and search results it has partnered with Bing (we love Bing!).
Through this model, Bing shares a portion of the revenue generated by these ads. All you have to do to show your ads for all those tree planting enthusiasts out there is activate search partners in Bing Ads.”][tm_heading tag=”h4″ custom_google_font=”” text=”Activate Search Partners”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”This works a little differently than in AdWords. Bing Ads allows you to choose if you want to show ads on search partner websites on ad group level (as opposed to AdWords where it is on campaign level). This should be active by default but you can check if you opted out while creating your campaign.
You have two options to check it: either you use the live version and click through all your ad groups, which can get tiring with large accounts, or you open your account in Bing Ads Editor (download here if you don’t have it already).
Below I’ll show you how to do it both ways.”][tm_spacer size=”lg:50″][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5386″ img_size=”full” full_width=”true”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5385″ img_size=”full” full_width=”true”][/vc_column_inner][/vc_row_inner][tm_spacer size=”lg:50″][tm_heading tag=”h4″ custom_google_font=”” text=”Bing live version”][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”In the Bing live version, navigate to your account and choose the first campaign you want to check. Now choose the first ad group within this campaign and click on the ‘Settings’ tab.
Scroll down and under ‘Other settings’, you’ll find ‘Ad distribution’, where you can opt in or out of the search partners option.”][/vc_column_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”Now that we’ve made sure we activated search partners on Bing, we can sit back and relax while our ads (help to) save the environment.
If you want to receive the latest news on Bing and AdWords features straight to your mailbox, subscribe to our newsletter below.”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Why Are Remarketing Ads Important?

[vc_row][vc_column][tm_heading tag=”div” custom_google_font=”” text=”Ever been innocuously browsing the web for your next pair of shoes, before leaving the retail site to browse your social media, only to find the shoes have followed you in an advertisement – reminding you you’ve forgotten them? That’s dynamic remarketing.
Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements containing specific products and services they have viewed. It aims to keep your brand relevant by bringing them back to your website to complete their purchase, as people who have already shown an interest in your product or service have a far higher chance of converting.”][tm_spacer size=”lg:50″][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5386″ img_size=”full” full_width=”true”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5385″ img_size=”full” full_width=”true”][/vc_column_inner][/vc_row_inner][tm_spacer size=”lg:50″][tm_heading tag=”h4″ custom_google_font=”” text=”Setting Up Dynamic Remarketing Campaigns”][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”Dynamic remarketing can be applied to Google’s search and display networks. But as dynamic remarketing is more associated with display we’ll concentrate on that.
First you’ll need a piece of Google remarketing code (also called a ‘tag’) inserted into your website coding. Google has a pretty good guide on how to do just that.”][/vc_column_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”The tag works using cookies to remember something about the user at a later date. After a prospect browses your website, you will be able to show them targeted ads based on their behaviour and certain actions they have performed on your website. “][/vc_column_inner][/vc_row_inner][tm_heading tag=”h4″ custom_google_font=”” text=”What To Do With The Data”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Now, with data being collected about your prospects’ browsing behaviour, you can log in to your Google AdWords account and begin creating specific remarketing lists,based on the actions available to you. These remarketing lists will then have enough data for you to be able to create your dynamic display remarketing ads.
You can also create your audiences using Google Analytics; advantageous for having the ability to separate bids on each ad group within each remarketing list. At Genie for example, we recently established a dynamic remarketing campaign targeting abandoned baskets, site visitors, past purchasers and product viewers. Even this general set of criteria vs standard remarketing for the same client yielded a COS drop of a third at an ROI of 2494%”][/vc_column][/vc_row]

Daily Reason To Be Happy

Happiness is the universal feeling we all aspire to experience more of, yet, we can be an angry, moody, depressed bunch, can’t we? The science of happiness tells us that being happy is, indeed, a choice.

  • There are people in your life who love and depend on you.
  • Life could change dramatically
  • Happy people are more productive

It seems as if every week we hear about a new tragedy that makes us question the human spirit. Unfortunately, we live in a world where there will inevitably be war, famine, poverty, and destruction. But here’s the thing: good always trumps evil. The actions of one happy person can create a ripple effect that can literally change the world. So be the change you wish to create. Choose happiness. Be happy for this moment. This moment is your life.

No matter how sick, tired, sad, or unhappy you are, there’s one thing you can still be grateful for and that’s the fact that you’re still here. People we love leave us unexpectedly on a regular basis. Think about what you would do if you knew this was your last day on earth?

Wild Life Workshop

Habitat loss, climate change, poaching, and pollution paint a bleak picture for threatened and endangered species around the world. The loss of a single species is a tragic event and yet we lose an estimated 10,000 species to extinction every year! Endangered animals in the U.S. include the gray wolf, manatee, ocelot, panther, and many types of bats and whales, but there are countless other undiscovered species threatened by extinction without our knowledge.

Biodiversity refers to the variety of life in any given area. Humans have identified 1.7 million species (groups of living organisms that interbreed) but estimates of total number of species on the planet may total 100 million. Tropical rainforests contain the most biodiversity, and invertebrates (animals without backbones) comprise half of the world’s identified species.

Cesar Chavez; free expression; medicine revitalize innovation. Safeguards technology health partnership nonprofit; accelerate. Generosity life-expectancy donate youth pride Bloomberg inspire breakthroughs opportunity honesty. Clean water, economic security, agency, grantees giving, Rosa Parks metrics rural making progress. Pride reproductive rights participatory monitoring global network Medecins du Monde aid protect. Partner sustainable future.

Transparent Standards: My first and foremost guiding principle was that the services would need to continue to apply transparent and objective standards for all career fields to ensure leaders assign tasks, jobs, and career fields throughout the force based on ability, not gender. In this respect, the services have been able to leverage the great amounts of data they gathered over three years’ worth of studies to make their standards up to date and operationally relevant. We found over the last few years that in some cases we were doing things because that’s the way we’ve always done them.

Population Size: Second, the fact that we’re holding everyone to the same high standards may mean that in some cases, equal opportunity may not always equate to equal participation. Here, we’ll incorporate lessons we’ve learned in the past, like how the Navy has integrated women onto surface ships and more recently, submarines. The Army and the Marine Corps will integrate women officers and senior enlisted into previously-closed units before integrating junior enlisted women, and where they can, they’ll assign more than just one woman into a unit at a time.

Lazy Sunday Morning

On autumn weekends with good weather you can almost experience caravans of people marching over the grandiose lookout balconies between the Dolomites and the Tauern and filling the mountain lodges to capacity. But very few people have the idea of turning the perspective around and approaching the Carnic ridge for once from the valley side. And that is something that is certainly worthwhile. It is no coincidence that at Heinfels in the valley of Drau, which is called Pustertal here, there stands an ancient castle that still appears to be fortified.

It guards the entrance to two valleys: the Villgratental and the Tyrolean Gailtal. The latter is quite hidden, as it begins with a terrain level high above the valley floor of the river Drau. There is a climb of several hundred metres on a serpentine road before reaching the community of Kartitsch, with the prettily shaped tower of the St. Leonhard parish church.

Cesar Chavez; free expression; medicine revitalize innovation. Safeguards technology health partnership nonprofit; accelerate. Generosity life-expectancy donate youth pride Bloomberg inspire breakthroughs opportunity honesty. Clean water, economic security, agency, grantees giving, Rosa Parks metrics rural making progress. Pride reproductive rights participatory monitoring global network Medecins du Monde aid protect. Partner sustainable future.

Transparent Standards: My first and foremost guiding principle was that the services would need to continue to apply transparent and objective standards for all career fields to ensure leaders assign tasks, jobs, and career fields throughout the force based on ability, not gender. In this respect, the services have been able to leverage the great amounts of data they gathered over three years’ worth of studies to make their standards up to date and operationally relevant. We found over the last few years that in some cases we were doing things because that’s the way we’ve always done them.

Population Size: Second, the fact that we’re holding everyone to the same high standards may mean that in some cases, equal opportunity may not always equate to equal participation. Here, we’ll incorporate lessons we’ve learned in the past, like how the Navy has integrated women onto surface ships and more recently, submarines. The Army and the Marine Corps will integrate women officers and senior enlisted into previously-closed units before integrating junior enlisted women, and where they can, they’ll assign more than just one woman into a unit at a time.

On spending more time outdoors

Being outdoors, walking, with my phone tucked inside my rucksack, made me realise just how much time I spend online. How I have slipped into iPhone-dependancy over the past few years; waiting at the checkout in the supermarket? Time to dip into Twitter. Once you start to realise how much time you spend online, you then start to think about all the things that you could be doing with that time instead, and then in turn how much you have missed.

Spending time alone, in nature, without any distraction, is a really good opportunity to reflect on ones priorities, to re-assess. It’s also a good chance to focus on the changes in environment around you.

Focusing on the changes in the environment around me closely has really helped me improve my photography. Being out in the forest in Winter far has been far removed from styling a photo full of pretty flowers and props, it challenges you to really look at your surroundings and look for the fine details. I’ve found myself becoming more and more in tune with subtle colour differences, the light and weather – and start to appreciate how different conditions offer different benefits and challenges.

The realisation of how much time I was spending online, did, in turn, make me realise how that I haven’t been the best role model for my children. ‘Too much screen time’ is something that like many parents, I try to keep at a healthy balance for my children. I’m really glad that I’ve had the chance to be offline, and realise just how many small moments in a day that I spend checking my iPhone – because these seemingly small moments are actually passing on a strong message to my kids. I’d like to be a better role model, so I’m making that happen.