Plant Trees While Searching The Web

[vc_row][vc_column][tm_heading tag=”h4″ custom_google_font=”” text=”PPC On Ecosia”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Ecosia shows ads in its SERPs, which it calls EcoAds. In order to show ads and search results it has partnered with Bing (we love Bing!).
Through this model, Bing shares a portion of the revenue generated by these ads. All you have to do to show your ads for all those tree planting enthusiasts out there is activate search partners in Bing Ads.”][tm_heading tag=”h4″ custom_google_font=”” text=”Activate Search Partners”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”This works a little differently than in AdWords. Bing Ads allows you to choose if you want to show ads on search partner websites on ad group level (as opposed to AdWords where it is on campaign level). This should be active by default but you can check if you opted out while creating your campaign.
You have two options to check it: either you use the live version and click through all your ad groups, which can get tiring with large accounts, or you open your account in Bing Ads Editor (download here if you don’t have it already).
Below I’ll show you how to do it both ways.”][tm_spacer size=”lg:50″][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5386″ img_size=”full” full_width=”true”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5385″ img_size=”full” full_width=”true”][/vc_column_inner][/vc_row_inner][tm_spacer size=”lg:50″][tm_heading tag=”h4″ custom_google_font=”” text=”Bing live version”][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”In the Bing live version, navigate to your account and choose the first campaign you want to check. Now choose the first ad group within this campaign and click on the ‘Settings’ tab.
Scroll down and under ‘Other settings’, you’ll find ‘Ad distribution’, where you can opt in or out of the search partners option.”][/vc_column_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”Now that we’ve made sure we activated search partners on Bing, we can sit back and relax while our ads (help to) save the environment.
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Why Are Remarketing Ads Important?

[vc_row][vc_column][tm_heading tag=”div” custom_google_font=”” text=”Ever been innocuously browsing the web for your next pair of shoes, before leaving the retail site to browse your social media, only to find the shoes have followed you in an advertisement – reminding you you’ve forgotten them? That’s dynamic remarketing.
Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements containing specific products and services they have viewed. It aims to keep your brand relevant by bringing them back to your website to complete their purchase, as people who have already shown an interest in your product or service have a far higher chance of converting.”][tm_spacer size=”lg:50″][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5386″ img_size=”full” full_width=”true”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5385″ img_size=”full” full_width=”true”][/vc_column_inner][/vc_row_inner][tm_spacer size=”lg:50″][tm_heading tag=”h4″ custom_google_font=”” text=”Setting Up Dynamic Remarketing Campaigns”][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”Dynamic remarketing can be applied to Google’s search and display networks. But as dynamic remarketing is more associated with display we’ll concentrate on that.
First you’ll need a piece of Google remarketing code (also called a ‘tag’) inserted into your website coding. Google has a pretty good guide on how to do just that.”][/vc_column_inner][vc_column_inner width=”1/2″][tm_heading tag=”p” custom_google_font=”” text=”The tag works using cookies to remember something about the user at a later date. After a prospect browses your website, you will be able to show them targeted ads based on their behaviour and certain actions they have performed on your website. “][/vc_column_inner][/vc_row_inner][tm_heading tag=”h4″ custom_google_font=”” text=”What To Do With The Data”][tm_spacer size=”lg:20″][tm_heading tag=”p” custom_google_font=”” text=”Now, with data being collected about your prospects’ browsing behaviour, you can log in to your Google AdWords account and begin creating specific remarketing lists,based on the actions available to you. These remarketing lists will then have enough data for you to be able to create your dynamic display remarketing ads.
You can also create your audiences using Google Analytics; advantageous for having the ability to separate bids on each ad group within each remarketing list. At Genie for example, we recently established a dynamic remarketing campaign targeting abandoned baskets, site visitors, past purchasers and product viewers. Even this general set of criteria vs standard remarketing for the same client yielded a COS drop of a third at an ROI of 2494%”][/vc_column][/vc_row]